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Summary
Patient numbers recovered; search costs need attention.
Beeliar welcomed 64 new patients, compared with 43 in July and 53 in August last year. The clinic answered 102 of 104 inbound calls. Google Ads delivered more Beeliar search traffic, while Meta generated 30.6% more clicks than July across both clinics.
A stronger patient month.
August added 21 patients versus July and 11 versus August 2025. The year-to-date total remains below last year, so the recovery needs to be sustained.
More search activity at a higher click cost.
Beeliar search clicks rose 14.7% to 109, while spend increased 24.9% to $2,663.13.
Opportunity volume needs context.
The 35 opportunities include existing-patient appointments and administration. They cannot be treated as 35 new-patient enquiries or used to explain the patient increase on their own.
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Learned
What August tells us.
Patient growth and enquiries are different measures.
New patients increased despite inbound calls falling from 111 to 104. These measures cover different groups, so the change does not establish a call-to-patient conversion rate.
Call handling remains a strength.
Only two inbound calls were marked missed. Google Business Profile tracking numbers accounted for 91 calls, making local discovery the largest tracked phone source.
Existing-patient activity needs separate reporting.
22 of the 35 opportunities relate to existing patients. Keep these separate from advertising enquiries when assessing acquisition, and update each record after contact so reception can see who still needs follow-up.
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Graphics
August’s static creative collection.
August’s creative delivery included 33 graphics.
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Reels
Video creative for August.
August’s creative delivery included 7 reels.
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Organic social reach and engagement results are unavailable for August.
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New Patient Numbers
64 new patients: a clear recovery from July.
August rose 48.8% month on month and 20.8% year on year. It was the second-highest monthly total of 2026 so far, after June’s 66.
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| Month | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| January | 98 | 63 | 51 | 58 |
| February | 81 | 73 | 87 | 49 |
| March | 91 | 72 | 94 | 63 |
| April | 65 | 87 | 57 | 48 |
| May | 100 | 60 | 63 | 61 |
| June | 62 | 49 | 70 | 66 |
| July | 91 | 62 | 67 | 43 |
| August | 76 | 72 | 53 | 64 |
| September | 67 | 59 | 78 | — |
| October | 71 | 45 | 41 | — |
| November | 53 | 80 | 60 | — |
| December | 62 | 66 | 67 | — |
Month on month: +21 patients.
August reached 64, compared with 43 in July. It was also slightly above the March and May results of 63 and 61.
Year on year: +11 patients.
August exceeded 2025’s 53, while remaining below August 2024’s 72 and August 2023’s 76.
Year to date: 452 patients.
January–August totalled 452, versus 542 in 2025, 538 in 2024 and 664 in 2023. The gap to 2025 narrowed to 90 patients, or 16.6%.
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Leads
35 opportunities, with a mixed patient and admin profile.
Opportunity volume increased from 32 in July to 35 in August, up 9.4%. These records include new enquiries, returning patients, treatment follow-up and appointment changes.
Opportunities
35
Opportunities opened in August.
Initial Enquiry Stage
28
80.0% of records are currently in this stage.
Booking Recorded
1
One opportunity currently marked as booked.
Estimated Opportunity Value
$4,300
AUD · Estimated potential value; not confirmed revenue.
Recorded pipeline stages
Pipeline stages need updating.
Opportunity mix
Existing-patient activity makes up most records.
Lead quality
Focus on enquiries that can become bookings.
Existing-patient activity accounts for 22 records; the pipeline currently has six records in its existing-patient stage. Align the pipeline with patient activity, then prioritise enquiries awaiting pricing, availability or confirmation.
Reception follow-up
Keep the pipeline current and follow up daily.
Reception should update each patient’s stage after contact, assign a follow-up date to pending enquiries and review overdue follow-ups daily. Record whether the patient booked, declined or needs more assistance.
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Calls
Strong answering, with slightly lower call volume.
Beeliar received 104 inbound calls, down 7 from July. 102 were answered and two were missed, giving a 98.1% answer rate.
Inbound Calls
104
Down 6.3% from July’s 111.
Answered
102
98.1% of inbound calls.
Missed
2
1.9% of inbound calls.
Distinct Phone Numbers
80
104 calls came from 80 phone numbers.
Call mix · 104 calls
First-time and repeat calls were evenly split.
Calls by tracking number
Google Business Profile received the most tracked calls.
Call discussion
Protect response quality and check missed-call follow-up.
The answer rate stayed close to July’s 98.2%. Google Business Profile calls fell from 96 to 91 and Google Ads calls from 15 to 13. Maintain prompt call handling and confirm that the two missed calls received a callback.
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Meta Ads
More shared-account clicks at lower cost per click.
Meta results cover both Glo Dental locations. August generated 3,314 clicks, up 30.6% from July, with spend increasing 1.3%, from $1,076.17 in July to $1,090.12 in August.
Impressions
163,109
Shared Glo Dental account.
Clicks
3,314
Up from 2,537 in July.
Spend
$1,090.12
AUD · Across both active campaigns.
Average CPC
$0.33
AUD · Average cost for each Meta ad click.
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| Campaign | Impressions | Clicks | Spend (AUD) | CPC (AUD) |
|---|---|---|---|---|
| Website Traffic | 111,115 | 2,467 | $777.63 | $0.32 |
| EOY Rebate Campaign | 51,994 | 847 | $312.49 | $0.37 |
| Total | 163,109 | 3,314 | $1,090.12 | $0.33 |
Campaign discussion
The traffic campaign made the budget work harder.
The website traffic campaign generated 74.4% of clicks using 71.3% of spend, with a lower CPC than the rebate campaign ($0.32 vs $0.37). Keep it as the main traffic driver and test refreshed rebate creative to improve its click-through rate, which trails the traffic campaign at 1.63% vs 2.22%.
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Google Ads
Beeliar Google Ads performance.
The Beeliar non-brand search campaign generated 109 clicks from 1,500 impressions, with a click-through rate of 7.27%.
Impressions
1,500
Up 14.1% from July’s 1,315.
Clicks
109
Up 14.7% from July’s 95.
Spend
$2,663.13
AUD · Up 24.9% from July.
Average CPC
$24.43
AUD · July: $22.44.
Efficiency discussion
Prioritise search intent before increasing spend.
Beeliar’s ad engagement held steady, but attracting each visit became more expensive. Review search terms for irrelevant queries or existing-patient searches that could absorb acquisition spend. Use booking outcomes to identify which searches deserve more budget before increasing spend across the campaign.
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Landing Pages
The established Beeliar page set continues.
The New Patient, Veneers and Invisalign offer pages remained the campaign destinations in August.
Primary pages
Core campaign destinations.
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Website Traffic
3.96K visitors across the shared Glo Dental website.
Website visitor totals cover both clinic locations. Paid traffic was the largest category, followed by organic and referral traffic; no Beeliar-only visitor total is available.
Shared website source mix · approximate shares
Paid advertising (grouped)≈2,080
Organic search716
Links from other websites612
Direct / unknown referrer477
Other / unidentified sources68
Paid advertising groups the rounded 1.9K paid category with 182 cost-per-click visits. Shares are approximate; the underlying rounded categories need not sum exactly to 3.96K.
Traffic discussion
Maintain organic visibility alongside paid traffic.
Paid traffic is the largest source of website visits, while organic search and referrals provide additional routes to the practice. Keep service and location pages useful and easy to navigate so visitors can find the right clinic and take the next step toward booking.
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Wins
August’s clearest positives.
Patient numbers bounced back.
64 new patients exceeded July by 21 and August last year by 11, narrowing the year-to-date shortfall.
Call answering stayed consistent.
102 of 104 inbound calls were answered, sustaining an answer rate above 98% for the second consecutive month.
Meta click efficiency improved.
The shared account generated 30.6% more clicks while spend rose from $1,076.17 in July to $1,090.12 in August (+1.3%), bringing average CPC to $0.33.
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Action Plan
Priorities arising from August’s results.
1
Separate new enquiries from existing-patient activity.
Owner: Reception team
Reclassify appointment changes and routine administration, then keep booking and attendance stages current. This will make the 35-opportunity total more useful for acquisition decisions.
2
Track enquiry and appointment outcomes.
Owner: Shoutout Digital — tracking; Reception team — patient outcomes
Record booking and attendance outcomes for Google Ads and Google Business Profile enquiries. Keep existing-patient activity separate so ongoing care and administration do not inflate acquisition results.
3
Prioritise search activity that leads to bookings.
Owner: Shoutout Digital — Google Ads team
Review which search terms and enquiries lead to appointments. Use verified Beeliar booking and attendance outcomes to guide budget decisions.
4
Maintain call response and appointment follow-up.
Owner: Reception team
Confirm callbacks for the two missed calls and follow up on appointment requests awaiting availability or confirmation. Sustain the current answering standard.